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With 618 shopping festival just around the corner, if you’re planning to buy a new Samsung phone, now is definitely a good time to do your research. Samsung has a very complete product line, from the entry-level A series to the mainstream S series, and then to the Ultra and foldable screens, basically covering different budgets and usage needs.

If you simply want a stable, user-friendly, and reliable flagship phone, the Galaxy S26 and S26 Plus are more suitable for everyday users. If you want Samsung’s most powerful candybar flagship to date, the Galaxy S26 Ultra remains a top choice. If you prefer something new and exciting, the Galaxy Z Flip 7 and Z Fold 7 are more appealing.

The discounts during the 618 shopping festival were quite good. So when choosing a Samsung phone this time, you don’t necessarily have to focus on the most expensive model. The key is what matters most to you: flagship performance, foldable screen experience, or high cost-performance. Next, let’s take a look at some of the most worthwhile Samsung phones to consider right now.

Best high-end Android phone: Samsung Galaxy S26 Ultra

If you’re looking to snag an Android flagship during the 618 shopping festival, the Galaxy S26 Ultra remains the most reliable high-end option from Samsung. It’s not a completely redesigned phone, but the key user experience has been significantly improved.

This generation of the device is thinner and lighter, with a thickness of only 7.9 mm and a weight of approximately 214 grams. While the numbers don’t seem like a dramatic change, it feels lighter and easier to hold than previous Ultra models. For a large-screen flagship like this, even a slight reduction in bulk makes daily use much more comfortable.

I think the most interesting upgrade in the S26 Ultra is the Privacy Display. It’s not like a regular privacy screen protector that just blocks everything; instead, it can be enabled individually for specific apps, notifications, and even the lock screen.

While the overall hardware changes to the camera aren’t significant, Samsung’s inherent image quality remains solid. The newly added horizon lock feature is particularly useful, maintaining a stable horizon even when the phone’s angle changes drastically during video recording. For those who frequently shoot travel videos, action sequences, or vlogs, this experience will be more valuable than expected.

Battery life is another reason why it’s still worth buying. Under normal use, it can easily last a day and a half, which is much more reassuring for people who frequently go out, attend meetings, take photos, or watch videos, compared to phones that need to be charged every day.

So if you’re looking to upgrade to a high-end Android flagship with a large screen, long battery life, stable camera, and an S Pen during the 618 shopping festival, the Galaxy S26 Ultra remains a difficult option to ignore. It may not be the most radically different generation, but its overall experience is sufficiently mature.

Samsung phone suitable for most people: Samsung Galaxy S26

If you’re not planning on going straight for the Ultra, then the Galaxy S26 is actually a better choice for most people. It doesn’t have the exaggerated hardware of the S26 Ultra, nor is it designed for a foldable screen; instead, it’s a very standard and stable flagship phone. Its performance is strong enough, its camera is stable, and its video performance is good, with virtually no obvious weaknesses in daily use.

The most noticeable changes in this generation are the higher starting storage capacity and more complete AI functions. Features like “horizontal lock” are quite useful; even when the phone’s angle changes significantly while shooting video, the footage remains stable, which is very convenient for people who usually shoot travel, sports, or everyday videos.

In terms of performance, the Snapdragon 8 Elite Gen 5 paired with 12GB of RAM makes daily use, gaming, and multitasking very smooth. It may not have the most outstanding battery life among Android flagships, but it can easily last a day with normal use, and its overall performance is quite balanced.

The camera maintains Samsung’s familiar style: pleasing colors, stable image quality, and photos that can be posted directly to social media without much post-processing. For most users, this “easy-to-shoot, low-probability” experience is more important.

So if you’re looking to buy a Samsung flagship during the 618 shopping festival that you’re less likely to regret, the Galaxy S26 is lighter than the Ultra and more complete than a mid-range phone. It’s not the absolute ultimate, but it’s certainly the most reliable and suitable for most people.

Best foldable Samsung phone: Samsung Galaxy Z Fold 7

If you’re already a bit tired of traditional candybar phones, the Galaxy Z Fold 7 is Samsung’s most worthwhile foldable screen option to date.

The most obvious change in this generation is that it is finally not as “bulky” as before. The body is thinner and lighter, and the external screen has been widened to 6.5 inches. When used together, the feel is closer to that of a regular candybar flagship, and there is no longer a noticeable sense of separation like the early Fold.

Once unfolded, its true core lies in the 8-inch inner screen. Watching videos, processing documents, chatting in split-screen mode, and running multiple apps simultaneously offer a significantly more comfortable experience than on a regular phone. Those who frequently work, review documents, or multitask will easily appreciate the efficiency boost from the larger screen.

This time, the camera no longer “makes way for the folding design” as it used to. The newly added 200-megapixel main camera brings the Z Fold 7’s photography capabilities significantly closer to those of Samsung’s traditional flagship phones, no longer relying solely on its large screen to attract users. This is crucial for a foldable phone, as the biggest problem with many foldable devices in the past was their subpar imaging capabilities.

In terms of battery, it remains at 4400mAh. This capacity isn’t particularly aggressive compared to other domestic foldable screen manufacturers, but thankfully it hasn’t been compromised despite the thinner body. Combined with the Snapdragon 8 Elite platform and Samsung’s system optimization, it should perform quite reliably in daily use.

Therefore, I think the Galaxy Z Fold 7 is best suited for two types of people: those who want a large screen for productivity, and those who want to try a fresh form factor phone. It’s not the cheapest option, but this generation finally achieves a better balance between thinness, external screen feel, internal screen experience, and camera performance.

Best Samsung flip phone: Samsung Galaxy Z Flip 7

The Samsung Galaxy Z Flip 7 finally makes Samsung’s small foldable phone feel more like a mature product. Compared to its predecessor, the changes are quite obvious: a shallower crease, a thinner body, a larger external screen, and a larger battery. But in actual use, what’s most captivating is actually the 6.9-inch internal screen.

Once unfolded, it’s no longer just a “usable” small folding phone; it truly offers a viewing experience close to that of a regular large-screen smartphone. Watching short videos, movies, and browsing social media platforms provides a highly immersive viewing experience.

The external screen also feels more prominent. Its 4.1-inch size makes it more than just a small window for notifications; it makes tasks like taking selfies, recording videos, checking messages, and controlling music much more convenient. While the software features aren’t as drastically different from the previous generation as one might expect, the larger screen size definitely increases the frequency of use.

The biggest appeal of the Flip 7 is its contrasting nature: a large screen when unfolded, and a compact size when folded. It fits easily in a pocket or small bag, and when unfolded, it provides a full-screen experience – this is the most attractive feature of flip phones with foldable screens. However, battery life remains its weak point. Although the battery is larger than the previous generation, in actual use, it usually only lasts a day. Light to moderate users won’t have much of a problem, but if you frequently watch videos, take photos, or use navigation, charging overnight is a real necessity.

Therefore, I think the Galaxy Z Flip 7 is more suitable for those who have always wanted to try a smaller foldable phone. Especially when upgrading from the Z Flip 4 or an earlier model, the improvement in experience will be very noticeable. But if you are already using the Z Flip 6, unless you particularly want a larger outer and inner screen, there is no need to rush to switch.

Best lightweight phone: Samsung Galaxy S25 Edge

The Samsung Galaxy S25 Edge is a very special phone in Samsung’s product line. It’s not the kind of model that starts by competing on the largest battery, the best camera, or the highest configuration. Instead, it focuses on a “light and thin feel”.

The most obvious advantage of this phone is its light weight. At 163 grams, combined with a 6.7-inch screen, it feels remarkably comfortable compared to flagship phones that often weigh over 200 grams. It doesn’t feel heavy in a pocket, and it’s not tiring to hold for extended periods, whether watching videos, reading messages, or using it with one hand.

However, it doesn’t drastically cut corners on specifications just to achieve a slimmer and lighter design. The S25 Edge still features the Snapdragon 8 Elite processor, delivering flagship-level performance. The main camera also boasts the same 200-megapixel sensor as the S25 Ultra, so you don’t need to worry too much about everyday photo quality.

Of course, it has its trade-offs. The most obvious is the battery. A 3900mAh capacity isn’t particularly large by today’s standards, and 25W wired charging is rather conservative. It can easily last a day with light to moderate use, but if you’re a heavy gamer, do long periods of navigation, or constantly watch videos, it’s definitely not as reassuring as a flagship phone with a large battery.

However, from another perspective, the S25 Edge wasn’t originally designed for users seeking extreme battery life. It’s more suitable for those who like large screens but don’t want a phone that’s too thick or heavy.

Moreover, its body strength is not a major concern. With Gorilla Glass Ceramic 2 on the front and Victus 2 on the back, its overall durability remains excellent; it’s not the kind of phone that becomes delicate in pursuit of thinness.

If you’re looking for a slim and lightweight Samsung phone with flagship performance and a design that feels fresher than typical candybar phones, the S25 Edge is an interesting option. It’s not the most all-around performer, but its feel in hand is undeniably captivating.

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