BYD and NIP e-Sports Club Upgrade Strategic Cooperation, Brand Goes Overseas at a New Speed

On March 19, 2024, BYD officially announced that it has entered into a global strategic partnership with NIP, a globally renowned eSports club. This strategic partnership upgrade represents a high recognition of the results of previous cooperation in the direction of brand rejuvenation, which will further deliver BYD's brand, products and technology to the world.

As one of the world's largest and most influential eSports clubs, NIP's team covers a number of mainstream eSports such as League of Legends, Counter-Strike 2, Rainbow Six: Siege, EA Sports FC, Fortnite, etc. NIP has its home stadium in Shenzhen, China, as well as offices in Stockholm, Sweden, Shanghai, and Sao Paulo, Brazil; through the continuous globalization of the layout, the business of NIP eSports club has been extended to Asia, Europe, South America and other countries and regions. Through the continuous globalization layout, NIP's eSports club business has been extended to Asia, Europe, South America and other countries and regions.

In response, Hicham Chahine, Founder of NIP eSports Club and Co-CEO of Star Athletics Mighty Group, said, "We are very pleased to enter into a further global strategic partnership with BYD, which marks a brand new stage in the development of our cooperation. BYD is world-renowned for its advanced new-energy vehicle technology and is an innovative car company. BYD's innovative and enterprising attitude is similar to our passionate competitive spirit, and we look forward to both parties continuing to innovate forms of cooperation and expanding the boundaries of co-creation in the future."

In 2023, BYD's new energy vehicle sales exceeded 3 million units, reigning as the world's new energy vehicle sales champion, covering more than 400 cities in more than 70 countries and regions on six continents. 2024, BYD Seal and Dolphin were selected as finalists of World Car of the Year and World Urban Car respectively. On February 26, 2024, the BYD Seal and Dolphin were selected as the finalists of the World Car of the Year and World Urban Car respectively, and entered the final round. This makes BYD the first and only Chinese automaker to be selected as one of the top three finalists for the World Car of the Year in the history of the World Car Awards, and confirms that BYD's product technology strength and comprehensive brand strength have been widely recognized internationally.

Adhering to the great vision of cooling down the earth by 1°C, BYD will continue to devote itself to technological innovation, accelerate the expansion of its globalized industrial deployment, and actively lead the green transformation of the automotive industry, contributing more to the global sustainable development of the economy and environmental protection.