In the "fifth generation DM technology 100 kilometers of power loss fuel consumption BOSS direct test" live, BYD Group Brand and Public Relations Division General Manager Li Yunfei responded to Huawei Managing Director Yu Chengdong's comments on the "price war". Li Yunfei emphasized that good technology, good products and reasonable price is the real benefit of consumers, and pointed out that Huawei car in the past one or two years also had a price cut, also involved in price competition.


Li Yunfei said he was concerned about Yu Chengdong's comments at the 2024 Future Vehicle Forerunner Conference about the different strategies of BYD and Huawei in the "price war". According to Yu, BYD has become the "price war king" in the global smart electric connected car market because of its ultra-low cost, while Huawei focuses more on high-quality, intelligent user experience.
In response, Li Yunfei said he agrees with the importance of good technology, good products and good prices for consumers, and emphasized that this is a value that BYD has always upheld. He mentioned that BYD has brought consumers a better driving experience through technological innovations and product upgrades, such as the Cloud Van and Easy Square technologies. Meanwhile, BYD has achieved cost control by optimizing its supply chain and expanding its production scale, thus offering more competitive prices.

Talking about Huawei car, Li Yunfei said, Huawei in the past one or two years also carried out a substantial price adjustment, which shows that Huawei is also participating in the market competition. Therefore, he does not fully agree with Yu Chengdong that Huawei only "value" and not "participate in the price war".
Finally, Li Yunfei said that BYD welcomes vehicles of other brands to compete with BYD on the same stage, so that consumers can more intuitively understand the differences in the performance and quality of different brands of products, so as to make a more informed choice to buy a car.



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