Hello! I’m Yuan Hehe. Please follow me for more exciting content. Huawei Pura 90 Series pre-order

Huawei’s pace for this generation is clearly ahead of schedule. The Pura 90 series was already available for pre-order before the launch event, and you can place an order now, which is quite rare.

From another perspective, this is more like focusing users’ attention in advance, rather than slowly building up buzz after the launch. For Huawei, this approach is also more direct—pushing the focus on the new product forward and making the entire launch cycle more compact.

The design remains consistent, but with enhanced recognizability.

In terms of appearance, the official design of the Pura 90 Pro Max has been released. The most attractive feature is the orange gradient color scheme, which is highly recognizable and can be easily distinguished from previous models.

The camera module as a whole continues the design philosophy of the Pura 80 Pro without major changes, but this continuity makes it easier to create a memorable impression.

The front design follows a clean and sleek approach, featuring a flat screen and narrow bezels for a cleaner look. The top has a single punch-hole for the front-facing camera; this layout is quite mature and requires virtually no learning curve for everyday use.

Video imaging is starting to gain momentum, not just photography.

A significant change in imaging this time is the increased emphasis on video capabilities. The official teasers repeatedly mention 20x video zoom, which is quite crucial. Compared to the more common 10x zoom of the past, this generation clearly extends to greater shooting distances and focuses on video rather than simply taking photos.

The official sample images are quite intuitive, featuring scenes like those from a zoo. Images of monkeys yawning, giraffes eating, and chimpanzees in trees, while not particularly close, still retain detail when zoomed in with a telephoto lens. At least based on the currently shown content, the images have no noticeable noise or the blurriness often associated with over-processing; the overall feel is quite natural.

Huawei didn’t emphasize too many technical details this time, but instead used visuals to illustrate the point. The statement, “The zoo in the 20x telephoto video is another world,” essentially expresses the changes brought about by this long-distance shooting.

Of course, what we see now are official sample images; the actual performance will have to wait for real-world testing after the official release. But what is certain is that this generation of the Pura 90 is indeed seriously addressing its shortcomings in video capabilities, rather than continuing to focus solely on photography.

Configurations are becoming clearer, and choices are becoming more comprehensive.

Regarding the configuration, information is gradually becoming clearer. The Pura 90 Pro offers four color options, ranging from a more understated black and white to more vibrant orange soda and pink guava, offering a wide stylistic range. Storage options range from 12GB+256GB to 16GB+1TB, basically covering the needs of different users.

The Pro Max offers a wider range of color options, including Onyx Black, Dawn Gold, Sunset Purple, Ocean Blue, and Emerald Lake, with an overall “premium” feel. Storage specifications are identical to the Pro, with no deliberate distinction in this aspect.

Kirin + HarmonyOS, still a familiar combination.

In terms of performance, according to current leaks, this generation will likely use the Kirin 9030 Pro, adopting a similar 1+4+4 nine-core architecture, with the large cores clocked at around 2.75GHz, the medium cores at 2.27GHz, and the small cores at 1.72GHz, still following the approach of balancing performance and power consumption.

The system is almost certainly HarmonyOS 6. This generation focuses on visual changes, such as more obvious lighting effects and a glass-like interface style.

Furthermore, the possibility of continuing to introduce HyperSpace memory optimization technology, which essentially makes background applications more stable and switching smoother through more efficient scheduling and compression.

at last

The press conference is confirmed for April 20th, and a new foldable screen device will also be unveiled. Whether there will be any hidden upgrades remains to be seen, but given Huawei’s usual pace, they will likely release some key information just before the launch.

The direction of this generation is actually quite clear: imaging no longer emphasizes just taking photos, but also completes the video experience, while pushing the overall experience a step further. It’s not a particularly flashy upgrade, but it’s more practical and easier to perceive in daily life.

If you enjoyed this article, please consider giving a tip! Also, don’t forget to share, like, comment, and follow!