BYD presents six electric cars at the 2023 Munich Motor Show in Germany

On September 4, the Munich Motor Show opened in Germany, and BYD brought Seal, Song PLUS EV Champion Edition, Yuan PLUS (named BYD ATTO 3 overseas), Dolphin, Han, and Tengshi D9 to debut (official name: International Automotive and Intelligent Travel Expo, IAA MOBILITY 2023, Germany). Among them, Seal officially launched the pre-sale and announced the price; Song PLUS EV Champion Edition met with European consumers for the first time and will be launched in Europe soon - another Chinese new energy vehicle landed in Europe.

BYD Auto Show in Munich, Germany

Shu Youxing, General Manager of BYD's European Vehicle Sales Division, said, "Since the launch of three models in September 2022, BYD Passenger Vehicles has entered 15 European markets in just one year, and together with high-quality local partners, we have opened more than 100 stores in the UK, Germany, France, Italy and Spain. BYD plans to open more than 30 points of sale in Germany within this year to provide consumers with a convenient and comfortable car-buying experience."

Shu Youxing, General Manager of BYD's European Vehicle Sales Division, announces the official launch of Seal in Europe

The launch of the Seal attracted a lot of attention from the European public and media. Created by the design team led by BYD's Design Director Wolfgang Egger, the car is based on the core concept of "Ocean Aesthetics", which demonstrates the dynamism and power of low body wind resistance. As the first vehicle to adopt BYD's self-developed CTB (Cell to Body) technology and iTAC intelligent torque control system, the Corsair excels in aesthetics, safety, handling and high efficiency.

Wolfgang Egger, BYD's Design Director, said, "BYD designs for the future of new energy vehicles and is committed to meeting diverse needs. Through design, technology and innovation, the automotive aesthetics are fully integrated into every BYD model."

BYD Design Director Wolfgang Egger introduced the "Ocean Aesthetics" design concept.

As global electrification continues to accelerate, Europe has become an important market for new energy vehicles. BYD continues to plow into the European market, enriching its matrix of new energy models to meet the diversified needs of consumers. As the first automaker in the world to reach the milestone of rolling out its 5 millionth new energy vehicle, BYD has sold over 1.78 million new energy vehicles in the current year up to August 2023, continuing to lead the global new energy market. In the first half of the year, BYD's R&D investment amounted to 14.246 billion yuan, exceeding its net profit for the same period. At present, BYD's new energy vehicles have spread to 54 countries and regions.

BYD executives with European management team

BYD will continue to be driven by scientific and technological innovation, and constantly improve its product power, injecting new vitality into the European market and green mobility, and helping to "cool the planet by 1°C".