Surprise! A new era of Dragon Boat in Olympics opens as BYCI signs with China Canoeing Association!

On June 5th, BYD officially signed a major strategic cooperation agreement with the International Canoe Federation and the China Canoe Association in Shenzhen. This cooperation marks a key step for BYD in promoting the internationalization of dragon boat sport and its entry into the Olympic Games.

Attending the signing ceremony were Thomas Konietzko, President of the International Canoe Federation, Richard Pettit, Secretary General, Zhang Yin, Secretary General of the China Canoe Association, and Li Yunfei, General Manager of BYD's Branding and PR Division, among other important guests.

The signing is not only another escalation of BYC's support for dragon boat sports, but also an example of its close cooperation with international sports organizations. Thomas Konietzko said at the signing ceremony, "The International Canoe Federation, as the governing body of paddlesports recognized by the International Olympic Committee, manages 16 canoeing competitions.

我们期待通过与比亚迪的合作，提升龙舟运动在全球赛事中的地位。明年起，我们计划将龙舟项目纳入皮划艇静水世界杯和2025年成都世界运动会的正式比赛项目，这对于龙舟入奥至关重要。”

Dragon boat racing originated in China, and after a thousand years of inheritance and development, it has now become a global competitive sport. It is practiced in more than 85 countries and regions around the world and has tens of millions of enthusiasts.

Zhang Yin, Secretary General of the China Canoe Association, said, "The internationalization of dragon boat sport cannot be separated from the support of Chinese enterprises. The China Canoeing Association will continue to cooperate deeply with BYD to jointly promote the development of dragon boat programs around the world."

Since 2020, BYD has joined hands with the China Canoeing Association, not only injecting innovative technologies into the research and development of competitive dragon boating, but also promoting the popularization and development of dragon boating by organizing various activities. Li Yunfei, General Manager of BYD's Brand and PR Division, pointed out, "As an enterprise based in China and facing the world, BYD will use its global influence to unite more car owners, media and the public in the future, and through close cooperation with the International Canoe Federation and the China Canoeing Association, we will help dragon boat sports with technology and promote Chinese traditional sports culture to the world. "

With the joint efforts of BYD and the two major canoeing associations, the Dragon Boat program will make its reappearance in Paris this August. This marks a further step in the process of Dragon Boat's entry into the Olympics.

BYD will continue to pass on and carry forward the spirit of dragon boat, actively promote dragon boat sport to enter the Olympic Games, enhance its influence in the international community, and help China's dragon boat culture to the world.

The partnership not only demonstrates BYD's influence in the international sports arena, but also highlights the important role of Chinese companies in global sports.

As a symbol of Chinese culture, dragon boat sport is gradually going global and winning more and more people's love and support. In the future, with the joint efforts of BYD and its partners, the dream of Dragon Boat in the Olympics will be realized, and the spirit of Chinese Dragon Boat will spread to every corner of the world.