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Recently, global tech giant Huawei made a series of announcements regarding their business updates and innovations. In this announcement, Huawei discusses in detail the latest developments in their mobile services division, highlighting the latest innovation programs, business partner collaboration solutions, and their vision roadmap for 2024.

In addition to this, Huawei's speakers shared valuable insights about the domestic mobile internet market, with a particular focus on the key opportunities at hand.

Huawei opens doors to international markets

Jiren Gui, President of Consumer BG, Global Ecosystem Development and Operations, is excited to say that over the past year, we have achieved noteworthy successes in product innovation and business expansion. These impressive results are a reflection of our strong commitment to sustainable growth, as well as the dramatic increase in the number of registered developers and partners worldwide.

Although we have faced many challenges over the past few years, we have overcome the toughest moments. Huawei has always embraced the concept of an open and collaborative ecosystem, providing our partners and consumers with an even greater competitive advantage, making it an ideal choice for them to enter and expand in the global market. We remain committed to creating a future of innovation and delivering transformative solutions to users around the world.

It is worth mentioning that AppGallery has already ranked among the top three mobile application ecosystems in the world. It has attracted 580 million monthly active users, with more than 170 million monthly active users of fast apps, and the number of registered developers worldwide has exceeded 6.35 million.AppGallery's success has benefited both users and created great opportunities for developers.

Cooperation with Emirates

And Emirates recently announced a new version of its app for the Huawei smartwatch that allows users to use QR codes as boarding passes.

Just one month after the release of this update, Emirates' mobile app and watch app downloads grew by 33% and 51% respectively.

The success of Emirates has been leveraged by Huawei's own mobile advertising ecosystem, Petal Ads. The brand recognizes that the international mobile advertising market is still in its infancy and is particularly interested in this market with its huge potential for future growth and its fit with global economic trends.

Petal Ads' vision is to build an efficient and accurate growth-oriented business ecosystem. This platform utilizes data analytics and AI algorithms to drive business advocacy, aiming to expand the user base and increase the distribution of relevant apps, news, products, and content by targeting AppGallery, Huawei Owned Media, and high-quality publishers for expansion.

This initiative is expected to promote global business linkages among advertisers and help create a win-win business environment by establishing linkages among regions, including within the country.

Elastic Consumer Behavior and Mobile Advertising Outlook in Domestic Markets

With the gradual recovery of global economic activity, consumer behavior has also re-established itself at pre-epidemic levels. Increased consumer confidence and a preference for mobile Internet access to information have driven a resurgence in mobile shopping behavior, particularly in domestic markets.

The advertising market in the country is expected to continue to grow this year, with mobile devices continuing to dominate. A study conducted by a software company shows that mobile advertising has a very promising future, demonstrating its effectiveness.

According to the study, downloads of related apps rose significantly in the first half of 2023 due to the rapid recovery of the tourism, travel and entertainment industry.

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